Single Window great feat for Jammu and Kashmir Industry

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Single window great feat for Jammu and Kashmir  Industry 
The Jammu and Kashmir  Industry has received historic boost . Recently , in a historic achievement, Jammu & Kashmir became the first Union Territory to be onboarded the National Single Window System (NSWS). This marks a major leap in Ease of Doing Business (EoDB) in the Union Territory.

Lieutenant Governor Shri Manoj Sinha launched the J&K Single Window Clearance System integrated with NSWS few days back I n the presence of Shri Arun Kumar Mehta, Chief Secretary, Govt of J&K, Ms. Sumita Dawra, Additional Secretary, DPIIT, Shri Ranjan Thakur, Principal Secretary Industries & Commerce, Govt of J&K.

NSWS is linked with India Industrial Land Bank (IILB) which hosts 45 industrial parks of J&K. This will help Investors to discover available land parcels in J&K. The NSWS, a 2020 budgetary announcement of the Government of India, is a digital platform that serves as a guide for investors to identify and to apply for approvals as per their business requirements. The platform was soft launched in September 2021 by the Union Minister for Commerce and Industry, Textiles and Consumer Affairs, Food and Public Distribution, Shri Piyush Goyal. 

NSWS will eliminate the need for investors to visit multiple platforms/offices to gather information and obtain clearances from different stakeholders. Twenty Ministries / Departments have been integrated on NSWS including Ministry of Corporate Affairs, Ministry of Environment, Forest & Climate Change, Ministry of Commerce & Industry, Ministry of Health & Family Welfare amongst others. Currently 142 central approvals can be applied through the NSWS portal.

14 States/UTs onboarded on NSWS include Andhra Pradesh, Goa, Gujarat, Himachal Pradesh, Jammu & Kashmir, Karnataka, Madhya Pradesh, Maharashtra, Odisha, Punjab, Tamil Nadu, Telangana, Uttar Pradesh, and Uttarakhand.

Undoubtedly,  this system is great boost to Jammu and Kashmir  economy .

Has the complexion of Board Exams Changed ?

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Has the complexion of Board Exams changed?                      Owais Ahmad  Shah(The writer is PG Student,Kashmir University)
The 12th class board results have been declared in Kashmir division.The students are celebrating their success & those who have  failed in the exams are crestfallen & pained.It’s true that success brings joy & failure brings anxieties.The understanding that has developed in these results is that something has changed.The success stories in past would get much attention.It would be a story for everyone that who scored high marks & parents would push their kid’s ahead & instill positivity in them.There was a greater societal value for marks & it was continuing since year’s.It meant everything for us.Not only this year results but past year results have raised a very important question about the complexion of exams.In past,students would go through panic stations before exams,there was much pressure building up & exams were not easy to face.We would have students depressed & much things would happen with them.There was one thing that students would fear & that was getting failed. The recent results are much different & marks scoring has become now easy & it’s like everything is given for free.It is true that students have worked hard & they did it by their sweat but the manner this is happening brings to attention the complexion of exams.Are exams now conducted not as past? or Is there anything new that has emerged? I think there is a serious need to revisit exams & it must be seen properly that fair evaluation is done.We need success stories but positive success stories.Marks scoring should have a proper evaluation & students must be given marks which is at par with their work. 
Each year we have thousands of students passing 12th exams & subsequently pursuing bachelors in college or technical courses outside.We should understand how much this society gets benefitted by the number of students.The number of quality students is always there who can shine out in competitive exams but the question is what if we would have students who have scored high marks without knowing what they did & how they scored it.The best would be to revisit these exams & ensure a credible examination system that would give an impression of fair evaluation & a good education. 

A Fate Worse than Death

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A FATE WORSE THAN DEATH
Dr Suhaib Ashraf Bhat
Crime against women, which is increasing day by day, hour by hour, minute by minute and second by second. Thinkers are thinking to reduce the crime; Philosophers making another philosophy out of it yet the rate of the crime is increasing by increasing rate. Punishment for the rape cases or acid attack is much lower than the harm caused. In court, the person freely walks in the society for months and years together, because of the ant-paced judicial system where we get hearings after hearings.
Rape and acid attack:  If we talk psychologically there is no difference between the two. The aftermath effect is most probably same.   
Rape:  Is this not the shame for whole society? Rape is one of the more appalling things that one human being can do to another, and yet there is no other crime about which our society is so ambivalent. That must change.
The effects of rape can include both the initial physical trauma as well as deep psychological trauma. Although rape victims commonly report injuries and issues with their reproductive health after the sexual assault, rape doesn’t always involve physical force. The most common and lasting effects of rape involve mental health concerns and diminished social confidence.
Aftermath of Rape:
The aftermath of rape involves a cluster of acute and chronic physical and psychological effects. It’s important that victims receive comprehensive care. This only adds to the psychological impact of the rape on the victim. Victims of extremely violent rape, or those who were assaulted repeatedly or at a very young age, may need treatment for the rest of their lives. Is this not really breathtaking? 
Increasing crimes is what we are witnessing these days. Criminals have come up with various strategies of committing crimes to which unfortunately our judicial system is continuously failing.
When a crime is done to a person and when the victim goes to register a complaint, the first thing our police personnel do is to deny taking the complaint. Even if they take the complaint, they file it in such an easy manner that the criminal can easily escape even if he has done a grave mistake like rape. When a victim is raped the police files the complaint of “sexual assault” or “attempt to rape” and when the victim is assaulted sexually or attempted to rape, these “kind” men advises not to file the case and get compromised as the career of the criminal will get destroyed. These people have soft hearts towards criminals and stone-hearts towards innocents.
When the victims force to file a strong case against the criminals these people have a very good strategy to harass them by taking counter case from the criminals and lay false charges against the victims. In this way the victim is harassed double. In some situations, the victims are unable to tolerate injustice and even go to the extent of committing suicides!

Acid attack: An acid attack involves the premeditated throwing of acid on a victim, usually on her face. It is a gender-based heinous crime against women. In addition to causing psychological trauma, acid attacks result in severe pain, permanent disfigurement, subsequent infections, and often blindness in one or both eyes. Acid attack is a form of gender-based violence aimed at silencing and controlling women. The use of acid as a weapon began to rise in many developing nations, specifically in South Asia. The first recorded acid attack occurred in India in 1982. In many countries, acid attacks constitute a hidden form of violence against women and children that often go unreported and the true number of horrific attacks taking place does not come to light. 
Consequences of Acid Attacks:
Physical consequences: Acid burns through skin and flesh, layer by layer, causing great pain and injury. It eats through the two layers of the skin, into the fat and muscle underneath, and sometimes down to the bone, it may dissolve the bone. The profoundness of injury depends on the brawn of the acid and the duration of the contact with the skin – the burning goes on until the acid is scrupulously washed off with water. Further, if thrown on a person’s face, acid speedily eats into eyes, ears, nose, and mouth. The pain is agonizing, as a strong burning heat cuts through the victim’s flesh like a hot knife. Eyelids and lips may burn off completely. The nose may melt, closing the nostrils, and ears shrivel up. Acid can rapidly destroy the eye, causing the victim to be blind. Skin and bone of the skull, forehead, cheeks, and chin may melt. The acid usually splashes or drips over the neck, chest, back, arms, or legs, burning anywhere it touches. One study found that on average, the patient suffered by acid attack burns to 14% of their body surface area, with areas most commonly affected including the face (87% of the victims), head and neck (67%), upper limbs (60%) and chest (54%). Around a third of victims (31%) suffered complete or partial blindness. Psychological Consequences: A psychological trauma is suffered by the victim when she perceives that her skin is burnt off and after the attack the defacement and the disabilities with which they have to bear for the rest of their lives. Some of the psychological problems which the victims suffer are insomnia, nightmares, depression, fear of facing the world, headache, tiredness, fear of other acid attacks. They also feel despondent and worried as they think they turned an outcast from society. The victim’s life gets derailed as every time she looks in the mirror she is reminded of her present insecurity as well as the despondency of the future. Social and Economic consequences: The victims who are not married are likely not to get married as they suffer from many disabilities like blindness, deafness, and many others difficulties and our society’s mindset is not that wide enough to accept a disabled person as their wife. They even do not get a job notwithstanding being qualified as they cannot meet up to the expectation of their employers as not having the ‘personality. Instead of helping them, we make their life more annoying, as we commiserate them as we do not like to look at their faces for long. However, this approach needs to be changed as they are suffering not for their wrong, but due to the fault of some savage animals roaming around the society freely.

For any crime to get reduced or stop we ought to go to the root cause. Know the reasons why it is happening. Be honest in accepting the reasons and endeavour to solve the problem logically. The only solution for this problem and to defend the honour of women – “the jewels of the society” is hardcore punishment. Please no more TAREEK PAI TAREEK. 

Suhaibbhatt85@gmail.com

Acid Horror
Acid Horror

Acid attack…A chilling indictment of our society!!!

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Owais Ah Shah

The writer is PG student,University of Kashmir.

The recent horrendous & horrid acid attack has yet again brought to fore the question of women security in Kashmir.This is not the first incident but year’s ago a young girl in Srinagar city was also brutally attacked by acid attackers. These are attacks with no end,whatsoever may be the cause & concern.It is an indictment of our society & we need not to only pour condemnation & use harsh words for the attackers but seriously something bigger must be done.

The society has to seriously come together on these grave issues concerning us everyday.Law can’t be the only sovereign remedy to get rid of such crimes where our women folk is easily attacked.There needs to be a calibrated,substantive approach taken up in the society that the crimes are curbed.

The victim of these attacks have to suffer everyday of their life & so does the family.It always keeps on going around & the pain never disappears.This is very cruel & causes anguish among every conscious minded human being.

We may go on pouring condemnation on this & tomorrow everything will be hunky dory.The principal question is that how long will such dregs of humanity move around & put the lives of other’s on peril.How long will our women folk suffer because of the mentally deranged humans.

The recent attack is a reminder for us to wake up from the slumber & take up a stronger fight against this & nip the evil in bud.

The biggest problem we suffer is that we raise fingers at the women.We say they have to be blamed for their dress,for their morals & blab blab but does anyone have the courage to speak up against those people who are taking drugs,moving out late in the night & their families wondering where they are lost.If they are questioned at home for all this nonsense,they beat their parents & abuse them.

We need to do basic counseling of our young generation.We must come together & address these grave social issues.Nobody would dare to do it if the mentality is improved & a healthy social order is created.These crimes will help & will continue to happen,if this society doesn’t understand it seriously.

We can’t imagine how much painful it would be for the victim & her family.It would be eating into their heart & soul.It is heartbreaking for me while writing this piece that how much suffering it would cause.

At the end,may a new dawn break in this society where our sisters,daughter & mother’s can live a life worth living.

Budget 2022 -23 Highlights

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Budget is always an important financial event very much important  for economic growth .In a big country like India Budget is much important. 

The Union Cabinet headed by Prime Minister Narendra Modi on Tuesday 1 Feburary 2022 approved the Budget 2022-23, . Finance Minister Nirmala Sitharaman presented the budget in Lok Sabha .The Budget has many highlights.  One station, One product to be popularised.Railways will develop new products for small farmers.
Modern infrastructure to be cornerstone of the plan. FM Sitharaman outlinedPM Gati Shakti masterplan.
400 New Generation Vande Bharat trains to be introduced 100 new Rail Cargo Terminals to be developed Agriculture university to be opened in several states.
A rationalised scheme to increase domestic oilseed production will be brought in to cut down imports. National Highways will be extended by 25,000 km during 2022-23.Also, For farmers to adopt to natural farming, comprehensive package for participation of State governments & MSMEs to be introduced.
Hospitality services by the small & medium sector are yet to bounce back, therefore, the government has decided to extend the ECGL service for this sector by March 2023 with an increased cover of Rs 50,000.
The other highlights  of Budget include : Schemes of the Ministry of Women and Child Development such as Mission Shakti, Mission Vatsalya, Saksham Anganwadi and Poshan 2.0 revamped to provide benefits
Epassport would be rolled out in 2022-23, Paperless end-to-end e systems will be used for all procurements.
Roll out of 5 G teleservices would be done with 2023. 2 lakh Anganwadis to be upgraded for improving child health.

Interview – Sheikh Asif, CEO of Thames Infotech

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Mir Sabeen Gulrez 
Sheikh Asif, CEO of Thames Infotech, a renowned Manchester, UK-based information technology (IT) firm, recently received the Firebox Bengaluru Entrepreneur of the Year award. In an exclusive interview with News Kashmir  he talks to Mir Sabeen Gulrez.

Sheikh Asif, 26, from Batamaloo, whose primary education came from the reputed “Talent Educational Institute”, later on, because of the distress in his family, didn’t allow him to complete his education.  
Remembering his past experience when he met “Salim”, And his life’s turning point started with his work in 2016, which gave Sheikh Asif a new name and a new destination, which Asif couldn’t even dream of because of the early situations. 
In June 2016, it started with a small set-up dealing in websites. They (Salim and Asif) shifted their headquarters to Manchester in 2018. 
In the early days, they named this start-up after a famous river in London.  
After some time, Asif came up with this concept to create awareness in his region.  

Asif began his bright journey in 2016 and has never looked back. 
Asif told News Kashmir, “I managed to get a godown type shop from where we started working and, in the meantime, I also bought Thames Infotech from its previous owner.” Now our company has twenty-five (25) employees in the UK and seven (7) here in Srinagar. Asif also intended to write more books while waiting for his book to be published under the title “Digitization in Business.” 
Being CEO, Asif has started a new set-up after the name “Soan menu.”  
Their co-founders are Sheikh Asif and Shama Kausar. Its foundation date is January 16, 2022. 
Soan menu is making a revolution by converting traditional menus into digital menus in the form of QR Codes for free.  
The milestones that we achieved are ten thousand (10,000) customers ordering from them.  
Sheikh Asif told News Kashmir that he has trained one thousand (1000) students in website designing and digital marketing. Many of them have even started their own online business.  
I will start online classes again. From March onwards, Asif stated.
Imtiyaz Ahmed,  brother of Asif, told (News Kashmir) that Asif has always been a laborious and talented boy. 
“He struggled a lot in life but I know him as a determined guy from the beginning,” he said.

Acid Horror

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Farzana Mumtaz /Rameez Makhdoomi 
Acid attack is the most heinous crime against humanity.  Acid attacks have been often committed against women to oppress them. Srinagar acid attack recently rattled the whole Kashmir Valley. A 24-year-old girl sustained burn injuries in her face and eyes following an acid attack in Srinagar on 1 February 2022 Tuesday evening. Police sources said a group of persons attacked the girl with acid outside her business unit at Osmania Colony at around 6 pm. The girl, who hails from Eidgah area of downtown Srinagar, was rushed to SMHS hospital. 

In a move widely appreciated, The Jammu and Kashmir police said they had arrested three accused and sealed a shop for the illegal sale of acid. After the preliminary investigation and technical analysis, a Special Investigation Team (SIT) led by Superintendent of Police Raja Zuhaib said the victim, who is from Srinagar’s Eidgah area, had rejected the engagement proposal of the accused who started stalking her. “The accused [also from Srinagar] used to work in a medical shop. The swift action by Jammu and Kashmir police against culprits was widely lauded. The attack has once again brought to the fore the open sale of acid in the market. According to the Supreme Court guidelines, the seller and purchaser must have a license, and shops selling acid are mandatorily required to maintain a record of sale and purchase.

The SC also made it compulsory for the shopkeepers to record the reasons for purchase. The court has also banned the selling of acid in any case to a person who is below 18 years. The social and civil circles are saying and demanding that those behind the heinous crime should be given stringent punishment so that such incidents are put to an end. The expert pulse is that acid attacks are a form of violence, in which acid or another corrosive substance is thrown at a person – usually a woman or a girl – with the intention of maiming, torturing, or killing them.
Acid attacks perpetrated against women and girls are used as a means to permanently scar the survivor – they are an extreme form of violence against women and girls. They are used because so much bearing is placed on the physical appearance of women and girls.
It is painful to note that with deep burns and condition worsening by every hour, a team of doctors is struggling to salvage the eyesight of the Srinagar acid attack victim. An uncertain outlook and a long journey – is their description of her present condition.

Meet Hamid Bashir, who introduced sanitary fittings in Kashmir

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Mir Sabeen Gulrez
Srinagar : Jan 27: Hamid Bashir, 24, is an entrepreneur, who came up with a different concept which is a boon to sanitary fittings and pipes.Leaving his  highly paid gulf job just to live with a new concept which can change the scenario. 
 Hamid  introduced, South African concept of threaded PPR/HDPE Pex pipes. He started his plant under the name “Bluebird Piping Extrusions and Manufacturers” and its trademark is Ultra Flow Pipes. He also gave it a tagline of Every Drop Counts from the year 2019 and a new concept was introduced here which created history. 
While talking to News Kashmir, Hamid said, “This unique concept provides any specific length of pipe required for our valuable customers, ranging from 1 metre to 1000 mtr pipe in one roll, so fewer couplers and joints are required, which is the best concept in the valley.” 
Our pipe is susceptible to rust, leakage, or any external force. Ultraflow brings to you a piping system made with revolutionary Basel and Hyosung materials. According to the plastic pipe catalogue, our pipes are approved for production. Apart from these, the exclusive mechanical properties of pipes have been developed with appropriate anti-oxidants to withhold any combined effort of pressure and temperature, making us one of the best pipe manufacturers in the Valley. 
Reporter: Is this concept here in Kashmir? 
Hamid: Yes, this concept is now getting attention as initially there was a mixed response from those who were using it. Even after using this concept, they are very thankful. Where do we use this? 
Hamid :Hot and cold potable water piping is used in residential, industrial, and public installations. Industrial piping for transferring water, dug wells, sanitary liquids, liquid food products, compressed air, aggressive chemicals, fibre cable, etc. highly acidic or alkaline solutions. Also,  building central radiator heating water is usually done in a circular loop piping arrangement. 
How many workers are there in your plant working right now?  There are twenty-two (22) workers working currently in my plant. 

Reporter: How are these pipes manufactured? 
Hamid :
Pipes are first and foremost produced through the extrusion process. The raw material is fed into the extruder via a hopper and a gravimetric or volumetric control system. Inside the extruder barrel, the material is heated up to the melting point, around 200 °C, by electricity and the friction in the screw system. The melted material is pushed through a cavity called a “die-head” and thereby formed into a pipe. The pipe is then calibrated to the correct size in a vacuum box and thereafter cooled by water in spray boxes. Extrusion is a continuous process, and pipes can, in principle, be produced to infinity lengths. At the end of the production line, pipes are cut into lengths and socketed or coiled according to the intended use. 
Reporter: What about the quality of these pipes?Hamid :
Quality is only a symbol of what can be provided from a particular company, but this quality is not only a beautiful slogan; in UltraFlow Pipes, it is one of the fundamentals of this company. 
The pipe production line of Ultraflow Pipes Company is one of the most modern and precise polyethylene pipe production systems in Jammu and Kashmir, which has rated the output product as the best-quality polyethylene product in the market. The machines are all manufactured in European countries, and the extruders and production lines of single polyethylene pipes of UltraFlow Pipes are manufactured by the huge German companies of Battenfeld, Battenfeld Cincinnati, and HPMCI, which have the most developed automated control systems in production, minimising the possibility of any mistakes during the production of polyethylene and propylene pipes. 
In order to provide the necessary premises for continuing and improving this confidence, after successfully passing several stages of quality testing and continuously visiting the production lines and machinery by competent authorities, we have succeeded in obtaining standards and are finally able to make production and sell it in the market. 

Reporter: Are these environmentally friendly? 

Hamid: I These are pollution-free. It comes under the green category. It has granules which can be remoulded. 
I recommend people be aware of this concept to make their lives easier and to save their money. It’s a good concept, but people aren’t aware of it.

Rising Fire Incidents in Kashmir

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News Kashmir Exclusive

Since past few years fire incidents are on rise in the valley of Kashmir. The fire incidents especially increase in the winter months , when often incidents involving Kangri and blowers adds to the grim reality.  Due to more burden on electric circuits short circuit too in winter is a common thing. Just on 27 January a massive fire broke out in a building at Posh area of Rajbagh area of Srinagar . The upper portion of the building was heavily damaged due to fire.

Around four fire tenders were rushed to the spot to douse off the flames.Many commercial offices were gutted in the fire incidents.It is a worrying fact that facts and figures with reference to fire incidents are worrying in Kashmir. According to the Fire and Emergency Services, there were 2,342 fire incidents in the year 2021, including 341 fires in the month of December 2021, in which property worth Rs. 70 crore was damaged.as per official figures, across Kashmir Division, the Fire & Emergency Department received 2242 fire calls from January to December 2021, during which 75 people lost their lives.

In the fire incidents reported in Kashmir, over 1700 structures have been damaged in one year and the total damage suffered has been recorded as over 70 crore rupees. As per figures, during the period, 448 fire calls were received from district Srinagar which also included 11 false calls.In the fire incidents in one year, 5 lives were lost in the district while 12 were injured and over 350 structures were damaged. As per the officials, in Srinagar, the property worth over 26 crore rupees was also damaged.

During the year 2021, Budgam received a total of 179 fire calls, and over 100 structures were damaged in the incidents of the blaze while the property worth 4.5 crore rupees was damaged.The need of the hour is to raise awareness among masses to stop rising fire incidents especially during winters in Kashmir.We need to widen the horizon of fire stations in the Kashmir valley and provide them with all the latest technology and infrastructure to stop fires immediately  . The fireman in Kashmir have displayed immense courage while putting their lives at risk during fire episodes .The damages these fire incidents in Kashmir cause in terms of financial loss and sometimes tragic human loss is matter of great concern.

OYINDRILA RAY GHOSH – Top Celebrity Fashion Stylist

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By Rameez Makhdoomi

Celebrity stylist, Oyindrila Ray Ghosh talks to Rameez Makhdoomi on finding success in the fashion industry. 

A trailblazer in the field of fashion, Oyindrila Ray Ghosh is an award winning fashion designer, celebrity stylist, creative director, model, influencer, columnist, marketing and branding expert. A two time TEDx speaker with over a decade of styling experience, Oyindrila has styled A-list Bollywood celebrities, ad campaigns for some of the biggest brands, TV and web series, and India’s top CEOs and entrepreneurs. 

Coming from humble beginnings, Oyindrila’s career and success is an inspiration to millions of youngsters who dream of making it big in the fashion industry. Talking about her childhood, Oyindrila was an academically meritorious student who was expected to follow a traditional career path to become an engineer or a doctor. Instead, she chose to follow her passion and pursued a career in fashion. 
“I have always been quite drawn towards fashion from an early age. I would fill countless notebooks with garment sketches, binge on trend reports, fashion magazines and fashion shows. By the age of 14, I knew I wanted to pursue a career in fashion.”
“As a high school student with limited access to information, and no one in the family even remotely associated with the fashion industry, the only way I knew of working in fashion was to become a fashion designer. I didn’t even know that there was a role of fashion stylist that existed back then. So in 10th grade I decided to pursue fashion design, and secured a seat at India’s top fashion institute, National Institute of Fashion Technology. While I was in NIFT, I was continuously approached by photographers and designers and I won several pageants like Chennai Times Fresh Face and Cadbury Radio Mirchi Miss Fresher which lead to modelling. While I was on these shoots,seeing my fashion acumen,  some of the photographers asked me to style their shoots as well. That is how I started styling. As time progressed and my work got noticed, I kept getting more projects. By the time I finished college, I had already styled fashion calendars, runway shows, editorials and ad campaigns. 
Although my first full time job post college was for the role of a designer, I was heavily involved in styling the campaigns and lookbooks. I also kept getting offered styling jobs alongside. Eventually when I decided  to quit my full  time design role and start my own venture, I already had a vast body of work in styling.” Oyindrila got her first opportunity to style Bollywood actress, Mouni Roy came barely a couple of  months into going solo and that  put her on the map. But coming from a typical middle class Indian family with no connections in the fashion industry or Bollywood, Oyindrila’s journey in the fashion industry has been one full of challenges and lessons. The fashion industry is known to be cut throat, elitist and not very welcoming to outsiders. Oyindrila has carved a niche for herself in this highly competitive industry in the past decade and continues to thrive. “Grit, determination and persistence in the face of adversity”, says Oyindrila. She has an enviable client list ranging from Bollywood actors and actresses, international brands, TV shows and webseries,  and India’s top entrepreneurs and CEOs. 

The fashionista’s success comes from loving her craft and wanting to make an impact. “I love that I can transform not only their wardrobes and style but also their personality, confidence, and lives through my work. It is this ability to make this monumental impact in a person’s life that makes me love what I do.”

A  piece of advice that Oyindrila Ray Ghosh has for budding fashion stylists. “ Master the basics. Educate yourself on the basics of a garment- fabrics, trims, sewing, brands, designers etc. Also, gain as much experience as possible- work under a professional stylist to learn the ropes of the trade. It not only trains you, but also opens numerous doors. And most importantly, understand your client and their needs.”As much as Oyindrila Ray Ghosh is known for styling celebrities, she is also a fashion icon and trendsetter herself. Her edgy and bold style has a massive fan following on social media. “Fashion and style is a form of personal expression. My personal style is a reflection  of who I am “, says the celebrity stylist, model and fashion influencer. 
She shares some style secrets that everyone can follow to look stylish instantly. “Firstly, find your signature style, and own it. Your signature style gives someone a sneak peak into your personality. It’s about knowing who you are, what looks good on you and aligns with your lifestyle and aspirations. Second, no matter what your style, make sure your clothes fit well. The right undergarments to go with your outfit and a good tailor who can customise the fit of the garment to suit your body, can instantly elevate any look. And lastly, confidence is key.”