Baby Formula milk drawbacks
We live in age of technology. The age of science has taken over every field. The way we care or feed babies has also changed in a dramatic way.
Infant formula, baby formula or just formula is a big invention and has revolutionized the baby feeding mechanism. It is a manufactured food designed and marketed for feeding to babies and infants under 12 months of age, usually prepared for bottle-feeding or cup-feeding from powder (mixed with water) or liquid (with or without additional water).
Be it our great country India or any other country these Baby Formula are huge market.
As a matter of fact , The U.S. Federal Food, Drug, and Cosmetic Act (FFDCA) defines infant formula as “a food which purports to be or is represented for special dietary use solely as a food for infants by reason of its simulation of human milk or its suitability as a complete or partial substitute for human milk.
Throughout world the Formula milk companies are engaging social media platforms and influencers to gain direct access to pregnant women and mothers more often at the most vulnerable and cricial moments in their lives.
The statistics speak for themselves.
Few years back it was known ,
the global formula milk industry, valued at some US$ 55 billion, and it is trying to lure mothers by attractive marketing.
Sometime back, the World Health Organization (WHO) report titled Scope and impact of digital marketing strategies for promoting breast-milk substitutes has outlined the digital marketing techniques designed to influence the decisions new families make on how to feed their babies.
Through tools like apps, virtual support groups or ‘baby-clubs’, paid social media influencers, promotions and competitions and advice forums or services, formula milk companies can buy or collect personal information and send personalized promotions to new pregnant women and mothers.
According to scientific pulse, the formula milk has huge disadvantages Formula feeding is linked to higher risk for Type 1 diabetes and bowel diseases such as celiac disease and inflammatory bowel disease. Infants who are formula fed are 50 percent more likely to have ear infections than babies who receive only breastmilk.
It has been observed that Powdered milk lacks antibodies usually may not make strong the baby’s immune system. Not easily digestible for some babies: Since it is artificially manufactured, it might not be easily digestible by the baby. It may take more time in digesting.
We need to launch a massive awareness about these baby formulas throughout the world .