Juveria Javaid and her mother Rozaa epitome of women sucess
Mir Sabeen GulrezSrinagar: Juveria Javaid 23 a student of Bachelors of arts and her mother Rozaa Ahmed 41 who is a home maker, just started their successful journey in a go, they are examples of starting sucessful buisness from scratch .While Juveria father is serving in government sector. At start the duo mother and daughter didn’t know even ABC of business. But it was Juveria who in beginning just started with a click and became internet sensation with a name “Juveria’s Blake and Flake “,who established her business with a just an unforgettable sweet dish name,”Tosha” . On social media (Facebook) there is women’s group namely Yakjut were not only ladies share their thoughts but help each other to stand for themselves. This group gave her chance and she took the advantage and her first post was the start of Juveria’s journey who gave her dreams wings so that she can fly. In the year 2019 she posted famous dish of Kashmir Tosha (Tosha, an age-old dessert, has its roots in North Kashmir. Its history is drawn in the Sufi roots of Kashmir Valley. Tosha is usually made as a symbol of respect on the occasion of joy or grief and has religious values and sentiments attached to it), which she prepared with the help of her mother .This duo (mother and daughter) without looking night and day are very passionate about the establishment of their online business. They didn’t left any stone unturn to reach people of J&K and all over India . Their services and feedback are always very appreciable on the group. People always talk about their services and their feedbacks are always upto mark whenever considered. While talking to News Kashmir Juveria narrated her story of success.“The credit of my journey goes to “Yakjut Group” where I gained a lot of experiences while developing my entrepreneur skills and undoubtedly my mother who tirelessly worked with me like anything. It was the year 2019 when I posted about the famous sweet dish of Kashmir, Tosha on Yakjut “, Juveria said.I usually got tremendous response from people. I remember getting 50 orders within a span of just two days after posting Tosha on Yakjut “, she further added.Even though she started her journey before 2019 but after the abrogation of Article 370 and Article 35A everyone in the valley got affected because of suspension of Internet, her business also suffered a set back. But when connectivity restored in valley I again resumed my work. During suspension of internet connectivity who were aware of her residence used to come there for orders.When valley was again back to its normal and also when internet connectivity restored her business started flourishing again and this time with an extended menu . She added Rasmalayee,Harisa and other delicacies as well.“Even to our surprise people order Harisa even in summers . Then in the year 2020 , we stepped into baking and started baking cakes as well for various occasions”,her mother Rozaa Ahmed replied, who is a home maker.“Throughout my journey my mother has been a great support for me.She has supported me with her warmth and has helped my business to grow in a tremendous way. With my mother’s remarkable cooking skills me and her always shine with the grace of almighty Allah”,Juveria added.“We work as a team where I always handle the presentation and technological aspects as well”, she futher added.
“We got a lot of love and support from our family and friends in our journey . Our Customers have trusted us all the way and we hope to serve them more in future In Sha Allah”,said Rooza Ahmed.While asking Juveria whats her message to the people she added,”My advice to young girls who aim for being entrepreneurs is to establish their ideas on a small scale to start with. Then with time if Allah wills, things will get better soon .”
